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Select A Domain Name
A key component to establishing a web presence is choosing a Universal Resource Locator (URL) and a domain name (i.e., www.computersrus.com). As with URLs aimed toward the domestic market, a URL for an online exporter's website should be short, simple, descriptive and memorable to customers in the target market. ICANN Accredited Registrars will concurrently register your URL and domain name for each country in which you register.
Each computer connected to the internet has a unique address known as an internet protocol (IP) address. This consists of a series of numbers describing the location of that computer on the internet.The domain name system (DNS) translates the IP addresses of computers into more user-friendly names known as domain names. This is the name that will appear in the URL (uniform resource locator), the unique reference not only for your whole site but also for each of its pages.
Using Country-Level Domain Codes
Every country (and a few territories) in the world has a reserved, two letter country code domain (e.g, The United Kingdom has the domain .uk;). An online exporter might want to choose domain names localized for their target markets. Locally branded domain names can increase brand awareness, website address recall and even impact brand sales and loyalty. In addition, most local search engines only display locally relevant content by filtering the search results to include local country-code domains only... something to consider when deciding whether to localize or internationalize your site. Companies that want to have a local domain name must research the rules for the particular country, as registration requirements vary.
Internationalizing Your Domain Name
Companies seeking foreign customers may also consider an "internationalized" or "multilingual" domain name. Such domain names are web addresses written in characters other than the Roman alphabet. For example, a company called "Bright Light Bulbs" wishing to sell in China could have a domain name that would use the Chinese characters for Bright Light Bulbs in its website address. Internationalized or multilingual domain names allow customers to search and access sites in their native language. Again, most ICANN Accredited Registrars can assist you in researching domain names in various countries.
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